PERCEPTION for us at CAPITOL & CO is a unique tool to success, as perception is the “New Reality”.

Our role at CAPITOL & CO Ambassadors Network together with the AWG laboratorial philosophy, the Perception Rule, the Nothing Impossible Committee, the Bank of Ideas and the Think Big Theory is to “shape the perception that delivers the vote”.

• We shape the perception of knowledge, of memory and of expectation
• We shape the perception in a way that secures the public’s vote of endorsement
• We shape the perception of knowledge by highlighting the elements that can shape our “own” story
• We shape the perception of memory by reproducing the story to achieve maximum recall from targeted audience

We shape the perception of expectation by shaving the truth, initiating expected behaviour of our audience and educating attitude